Don’t Feed the Pop Monster is a look into the tame, mellow side of Broods, from a duo at the height of their success. With hit single Peach already making waves internationally, Georgia and Caleb are in a golden opportunity to capitalize on the success they have drawn already.
For a start, the album succeeds on delivering its highs: ‘Why Do You Believe Me?’ is a great track with a haunting refrain, while Sucker is a great upbeat pop anthem that kicks the album off strong. Unfortunately, the second half of falls closer towards the category of a forgettable pop mix that refuses to excite no matter how often it teases.
On Metacritic, the most acclaimed review for the album describes it as “a satisfying effort”. But unfortunately this time round we’ve missed out on all it served to promise. If you need a reminder of what this duo is capable of, go check out their first album Evergreen (my favourites include L.A.F, Mother and Father, Superstar or any other track off that album, seriously).
We’ve seen Broods create some brilliant tracks, but this sadly falls flat of that standard. Culprit to unimaginative lyrics (which I get is the point of easy pop), experimental reserve, and even just lacking excitement in general, it’s another pop album that will be forgotten in a few weeks, if not already. Ironically, what Broods have laboured to create is a king-sized smorgasbord for the pop monster to churn.
6/10: An unsatisfying crunch