DON’T LET AI EAT YOU UP !!!

You might think I’m someone who’s against AI, but you’re WRONG. 

AI is my friend—my search engine, my unpaid intern, and probably the reason I survived university, overcame the language difficulty and built my career. 

From ChatGPT to MetaAI and now to the trending DeepSeek, the demand for AI is higher than ever. A recent study from the UK shows that 97% of the highest-paying IT jobs require AI competency. Now, if you go on Indeed and search for jobs in marketing, social media, or any field of media and communications, you’ll quickly notice that many require ‘AI proficiency'. 

Unleashing AI is a skill, and I was fortunate to be among the first batch of digital marketing students who were taught to use AI in the class, equipping us with new skills in this competitive career field so we don’t fall behind. Perhaps that’s why there’s a new job called ‘Promote Engineer’ – clearly, we need someone to tell the machine what to do. 

Remembering three years ago, when I first started university, AI was strictly prohibited. Fast forward to today, the university now allows its use where appropriate. Everything is digital now, and as your Digital Manager at Craccum, AI helps me organise emails, summarise blurbs, and search for keywords to boost our rankings and drive traffic. But most importantly, it’s been a game-changer for me—a former media/communications student whose first language wasn’t English. 

Language is a privilege, and being able to communicate is a privilege—not just with people, but also with machines. Last year, at a student-staff conference, I proposed AI as an effective tool to help students for whom English isn’t their first language, enabling them to refine their essays grammatically and make their writing more readable. I often heard that some students got marked down because their phrases were ‘rather awkward’. However, as for a higher education institution, ideas should be valued more than how they are presented. After all, a good idea is worth more than a thousand words. 

But does that mean AI can do everything for you? Simply, NO. You can’t just ask AI to write a whole essay for you—that’s plagiarism. AI might be as good as it sounds, for example, improving production efficiency and streamlining workflows. But here’s one thing AI can’t replace: your creativity—your humanity, what makes you human. 

We can’t afford the consequences of over-relying and overindulging in the AI world. Sure, we can ask AI to handle some admin work, like drafting emails, but it can’t execute higher intellectual tasks. If we start letting AI write everything for us, one day, we might forget and lose the ability to read, write, and communicate with other human beings. 

So, let’s outsmart AI. They handle the labour part, and we handle the smart part. They can be a solid tool for basic research, but don’t let them do everything—remember, they’re just your unpaid interns. Don’t forget who’s the boss. 

Alrighty, have a wonderful new semester and DON’T plagiarise.